On-page SEO is all about making sure your website can be found by search engines – and as a result, potential customers. As a home services business owner, is there anything more important than that?
Read on for everything you need to know about home services SEO and get ready to take your business from overlooked to overbooked.
The key techniques of home services SEO
Take these simple steps toward SEO for home services to boost your web traffic and land new clients.
Use the primary keyword in 1-2% of your page’s content
When it comes to home services SEO, keywords matter. If you’re not weaving your primary longtail keyword naturally throughout your content, you’re missing an opportunity.
Aim for 1-2% keyword density. This means that on a 500-word page, your keyword should appear between 5-10 times.
Also, remember to add it into H1-H4 tags where relevant. Search engines scan these headings to understand what your page is about, so it’s critical to place your keyword strategically.
But don’t force it! Keep the flow natural—write for humans first, algorithms second. The goal? Make your keyword feel like a natural part of the conversation.
Bonus tip: Your primary keyword should be longtail, high-volume, low-competition, and completely unique (never assign the same primary keyword to more than one page!)
Add the primary keyword to the start of the meta title, meta description, URL slug, and image alt tags
Without a doubt, metadata is the invisible powerhouse behind home services SEO, and you need to make sure your primary keyword takes the lead!
Start your meta title and description with it. This is what potential customers see first when your page shows up in search results, so grab their attention. Keep your URL slug clean and keyword-rich too—it’s a simple fix that makes a big impact.
And, of course, don’t forget image alt tags! Every image should have a description featuring your keyword. Search engines use these to understand what’s on your page. It’s all about being clear and intentional.
Bonus tip: Don’t simply stuff your alt tags with keywords. They not only boost SEO but also improve accessibility by allowing visually impaired users to understand your content through screen readers!
Now, let’s check out our lucky last home services SEO technique.
Keep it mobile-friendly for clients on the go
A clunky website can cost you customers—especially when 60% of searches happen on mobile devices. People searching for home services need to find information quickly, without having to zoom in or wait for slow-loading pages.
One of the most important home services SEO tips is to make sure your website design adjusts seamlessly to different screen sizes. Use responsive layouts, clear call-to-action buttons, and easy-to-read fonts.
Speed is also a factor—Google penalizes slow sites, so take the time to optimize all of your images and compress the necessary files.
Bonus tip: Test your site’s loading speed regularly. Remember, if your site doesn’t work on mobile, you’re missing out on a significant chunk of your audience! Make it fast, make it easy.
Final thoughts on home services SEO
By focusing on these practical and actionable aspects of on-page SEO, you can drive more visitors, more enquiries, and more business to your platform.
To complement these key strategies, make sure you’re across how to set up your Google Business Profile. Likewise, it may be worth considering a helping hand from a PPC agency you can trust.
At Squarebase Media, we’re a digital marketing agency that live and breathe local SEO. For more information related to home services SEO or to see what we can do for your business, reach out to our friendly team today.
